Content Creation
Reels that make people hungry before they've decided where to eat. We shoot on-site — food, fire, ambiance, the works.
- 12–16 edited reels/month
- Shot at your venue, zero logistics on you
- Appetite-first framing, not vanity content
Kolkata only · One restaurant per zone
The 3-Pillar Growth Engine for Kolkata's Finest Restaurants — Content Creation, Social Media Management & Hyper-Local Meta Ads that put direct table bookings at a benchmark ₹800 per table, without living entirely off Zomato and Swiggy.
THE REAL COST OF THE STATUS QUO
20–30% of every bill walks out the door as aggregator commission — on a ₹2,500 table, that's up to ₹750 you never see. Do the maths on 200 aggregator covers a month.
Meanwhile, your weekday tables sit empty — the 6 PM to 9 PM slots that make or break your month. Your food is excellent. Your ambience photographs itself. Yet your next customer only finds you through a discount coupon on an app that would happily list your competitor right above you.
The aggregators own the customer. You own the chairs. That equation is backwards.
The restaurants winning this festive season own their demand. Direct bookings through Instagram, WhatsApp and hyper-local ads — zero commission, full margin, repeat customers you can re-market to.
We build that owned channel in 14 days. On-site. In Kolkata.
THE SYSTEM
Reels that make people hungry before they've decided where to eat. We shoot on-site — food, fire, ambiance, the works.
Your venue becomes the place Kolkata scrolls past and says "we should go there." Positioning, captions, community, consistency.
Hyper-local Meta campaigns within a 5–7 km radius of your pin — the distance people actually travel for dinner. Built to convert into WhatsApp bookings, not likes.
LET'S TALK NUMBERS — NO JARGON
₹800 is a Cost Per Acquisition, not a price tag. It's what we target in ad spend to put one new, direct booking in your reservation book — the industry benchmark we plan campaigns around. Some weeks it's ₹650. Festive weeks can run ₹950. The planning number is ₹800.
Your investment is retainer + ad spend. The full growth package — content shoots, social management and ads management — runs ₹45,000 to ₹1,00,000/month depending on volume and city zone. Most Kolkata venues start at ₹50,000/month all-in (≈₹30,000 retainer + ₹20,000–25,000 ad spend).
Here's what that buys at benchmark CPA. A working monthly ad budget of ₹40,000 at a benchmark ₹800 CPA = ~50 extra direct tables per month.
Now the fun part. At a conservative ₹2,500 average bill, 50 tables = ₹1,25,000 in direct revenue — margin you keep 100% of, because it never touches an aggregator.
| Monthly investment (retainer + ad spend) | Ad budget | Tables @ ₹800 benchmark CPA | Revenue @ ₹2,500 avg bill | Direct revenue vs. investment |
|---|---|---|---|---|
| ₹45,000 | ₹35,000 | ~43 | ₹1,07,500 | ~2.4× |
| ₹50,000 starter | ₹40,000 | ~50 | ₹1,25,000 | 2.5× |
| ₹75,000 | ₹55,000 | ~68 | ₹1,70,000 | ~2.3× |
| ₹1,00,000 | ₹70,000 | ~87 | ₹2,17,500 | ~2.2× |
Benchmarks based on client campaign averages; actual CPA varies by zone, cuisine, season and creative performance. No booking volume is guaranteed. Aggregator comparison uses 20–30% commission — a ₹2,500 aggregator table nets you ₹1,750–2,000 before food cost; a direct table nets the full ₹2,500.
PROOF, NOT PROMISES
"[SHORT CLIENT QUOTE — 1–2 lines on results or working with AAA]"
— [Name], [Owner/Partner]
| Metric | BEFORE | AFTER (in [X] months) |
|---|---|---|
| Monthly direct table bookings | [XX] | [XXX] |
| Cost per enquiry | ₹[—] | ₹[XXX] |
| Meta ads CTR | [X]% | [X]% |
| Aggregator dependence | [XX]% of covers | [XX]% of covers |
[THE SITUATION — e.g., "A 60-seat fine-dine in [Zone] with strong food but a dead Tuesday–Thursday. Aggregators drove 70% of covers at 24% commission."] → [WHAT WE DID — pillars activated, shoot cadence, radius targeting, WhatsApp booking flow] → [THE RESULT — direct bookings up X%, ₹XXX CPA achieved, commission share down].
"[SHORT CLIENT QUOTE — 1–2 lines on results or working with AAA]"
— [Name], [Owner/Partner]
| Metric | BEFORE | AFTER (in [X] months) |
|---|---|---|
| Monthly direct table bookings | [XX] | [XXX] |
| Cost per enquiry | ₹[—] | ₹[XXX] |
| Meta ads CTR | [X]% | [X]% |
| Aggregator dependence | [XX]% of covers | [XX]% of covers |
[THE SITUATION] → [WHAT WE DID — pillars activated, shoot cadence, radius targeting, WhatsApp booking flow] → [THE RESULT].
READ THIS BEFORE YOU APPLY
When two restaurants in the same 5–7 km zone hire us, we end up competing with ourselves. So we don't. Once you lock your zone — Park Street, Ballygunge, Salt Lake, Rajarhat, wherever you are — your direct competitors are locked out for the entire engagement. Zones are allocated on a first-call-booked, first-served basis. If your zone shows as locked when you apply, we will tell you straight.
The full package starts at ₹45,000/month (retainer + ad spend combined) and scales to ₹1,00,000+ for high-volume venues. There are no hidden charges — ad spend goes directly to Meta, billed transparently. We recommend a minimum 3-month runway so the algorithm and content library can compound.
14 days from signed agreement to live campaigns. Week 1: on-site content shoot + strategy + pixel/CAPI setup. Week 2: first ads live, WhatsApp booking flow tested. Festive season slots are limited by shoot crew availability — booking your call first matters.
Our crew comes to your venue in Kolkata — one structured shoot day per month captures 12–16 reels' worth of raw material. We schedule around your service hours (ideally pre-opening or post-lunch lull). You provide the dishes; we bring cameras, lights and direction. Zero disruption to service.
An initial 3-month growth sprint — that's the honest minimum for Meta campaigns and content to compound. After the first quarter, the engagement rolls month-to-month with 30 days' notice. We keep you because the numbers keep you, not because a contract does.
Step 1 of 2
Step 1 of 2 — where do we send your plan?